How Tim Cook, Apple Can Revolutionize Television 

By: Josue Gamez

Apple (AAPL) abhors new product leaks. The world's only half a trillion dollar market cap company makes product announcements on the largest possible stage. The agonizing wait for details reduces analysts and Apple devotees to meticulously parsing every statement from CEO Tim Cook, looking for any hint regarding the next big thing.

From what Cook said yesterday at the D10 event it seems Apple is moving ahead with an endlessly rumored TV product. It will presumably be wildly different than the existing AppleTV which is a niche product by Apple standards, selling around 3mm units per year.

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